Friday, January 18, 2008

In print and online

If you are reading this blog, you probably are a regular visitor to www.pottsmerc.com, our newspaper Web site that is a work in progress. Some days there is more work than progress, as we strive to provide news in a faster, friendlier format.
As anyone who has ever read a newspaper has surely heard, newspapers are supposed to be on the way out and Web sites are on the way up. While I know that to be true, I also know that newspapers -- The Mercury in particular -- have a place in people's lives that a Web site can not replace. I expect in the years to come the two mediums may blend until there is no distinction (e-paper is the first wave of that phenomenom), but for now, I know my SoundOff crowd still likes to hold on to their news in print with coffee cup in the other hand.
But I'm digressing.
The point is that we are moving more features onto our Web site and developing fresh new ways to interact with readers. We have a new online editor, Eileen Faust, who was promoted from the print copy desk, and she works with promotions manager Chris March, who also writes the Entertainment blog Scene and Heard, and online advertising rep Jared Semet to come up with new ideas and new ways to entice regular visitors to our site.
Pain at the Pump is our daily update of regional gas prices. The Mommy Diaries is a new blog written by TimeOut editor and busy working mom Diane Hoffman. The Photo Files is a week in review of our photographers' news and sports photos, and it includes a slide show of that week's Youth at Play sports page.
Beginning today, we are posting "Cool Clicks" fun Friday features to guide your way to Web activities you can enjoy.
We have lots more ideas floating around in our heads to be tried in the coming weeks and months. If there is something you would like to see, let us know.
See you on the Web.

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